Creative incentives for business users to reduce their water consumption
Applicant: RWG
Following approval of funding by the Panel as a project funded outside the MIF framework, the RWG has commissioned Baringa to examine a range of potential retailer incentives that may encourage business users to reduce their water consumption. These fall into five broad categories, many inspired by mechanisms used in other sectors, such as energy.
1. Strengthening economic signals
2. Demand reduction targets/obligations
3. Rewarding ‘good’ behaviours
4. Conditional access to business services
5. Capacity-based constraints or rationing
Baringa will also consider ideas from other sector such as:
- Time-of-use tariffs
- Data-sharing incentives
- Co-funded retrofit programmes
The project was presented to the User Forum and Strategic Panel in Autumn 2025 and published in December 2025.