NHH Water Efficiency Collaboration Portal

Applicant: Save Water Save Money Limited

Sponsors: The Water Retail Company and Wave

Aim

This project is a trial of an existing household digital platform, GetWaterFit, which curates water efficiency offers from different providers into a single system to improve customer engagement and effectiveness. It will deliver a customer-facing business water market portal, which will provide an assessment of water usage by a business based on self-certification and using a database of users defined by segmentation, numbers of taps, toilets and employees. It will also provide a proposal of solutions that might reduce demand.

Project Update

Date	Update
30 September 2025	The project has launched the new Business Retail Market Platform to enable retailers in the East of England to reach out to their customers invite them to engage with the platform. The project will be monitoring registrations, Retailers are encouraged to reach out to their customers via emails & socials and to discuss participation with their wholesaler contacts. The link to access the site is www.business.getwaterfit.co.uk Although any customer in any part of England can profile themselves with this tool, only customers in the following areas (Water Resources East region) will have their registration and their profiles shared with their retailers, triggering a "call the customer" alert to the retailer: Water Resource Zones Essex, Ruthamford North, South Humber Bank, Lincolnshire Central, Lincolnshire East, Ruthamford South, Cambridge, Fenland, Ruthamford Central, Northern Central, Lincolnshire Bourne, Suffolk West & Cambridgeshire, Suffolk East, Norfolk, Norwich & The Broads, Essex South, Brett, Ruthamford West, Lincolnshire Retford and Gainsborough, Hartismere, Norfolk North Coast, Norfolk Wymondham, Byth, Suffolk Thetford, Norfolk East Harling, Suffolk Sudbury, Essex Central, Suffolk Ixworth, Norfolk Happisburgh, Norfolk Aylsham, Norfolk East Dereham.
12 Aug 25	MOSL met with the sponsor the Water Retail Company (TWRC) and the partner Save Water Save Money (SWSM) to confirm contract details. The contract is expected to be signed by all parties by month end. The platform will not only provide customers with insights into their usage profiles but will also trigger alerts to wholesalers and retailer (depending on how the retailer has chosen to configure the platform), allowing trading parties to follow up on customer activity with a timely call that will be based on up to date, customer supplied information. This is expected to drive engagement specifically within the Group 1 customer base.
January 2026	Six retailers and four wholesalers have signed up to work woth Save Water Save Money. The retailers are The Water Retail Company, Pennon (Source for Business), Wave, Everflow, Castle Water and PE Solutions, which operates as a licensed non-household water retailer through its water brand, Pozitive Water. The wholesalers are Anglian Water, Cambridge Water and Affinity Water.