REDUCED (Raising Efforts to Drive User Consumption Efficaciously Down)

Project status

In progress


The REDUCED project will create a searchable Water Efficiency Technology Portal, giving retailers access to emerging technologies that will address customer pain-points, and verified technology developers access to retailers for trial opportunities. The portal will serve as a collaborative tool, enabling users to develop new skills and behaviours, further driving competition and the water efficiency profile of the non-household market.

Project updates

The Portal is now online and ready for retailers to use - please visit For anyone interested in registering for the portal, please contact

Project REDUCED gave an update at the November 2023 User Forum, which can be seen below, at approximately 46 minutes in: 

Recording of November 2023 virtual User Forum

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